Apple and Google Gemini: Who Won the AI War? | Superpařmeni

Apple shocks the world by using a brain from the enemy. Why did it choose Google Gemini and what does it mean for the future of iPhones? We reveal the giants' secret pact. Read more!

· Author: Samuel Křeháček

AI WAR: Apple joined the lobby late

While Google, OpenAI, and others were grinding AI nonstop, Apple played a safe build for a long time:

privacy first, on-device, slow upgrades. A fine strategy… until the game shifted into the generative AI meta.

Suddenly, it wasn't enough:

Because AI became the new game engine for the entire ecosystem. And Apple didn't have it ready.

Plot twist of the season: Apple + Google

Yes, you read that right.

Apple, the company that has fought Google for years over:

…is now taking its AI as the foundation for its own system.

This isn't a cosmetic update.

This is brain outsourcing.

Pay-to-Survive instead of Pay-to-Win

According to estimates, this AI collaboration moves in the range of hundreds of millions to billions of dollars per year.

And that’s not a one-time investment – it’s a permanent cost.

The more:

…the more Apple pays Google for failing to keep up with development.

"But the user won't notice!" – really?

Outwardly, Apple will of course say:

Sure.

Just like when you have a legendary skin…

but the damage is calculated by a weapon someone else made.

Technically, it might work great.

Strategically? It’s an admission that Apple can't keep up with the pace of the leaders in the AI game.

Game over? No. But it's not a flawless win either

Apple still knows how to:

But this chapter will be written clearly:

When it was time to decide who would lead the AI era, Apple wasn't the one dictating the rules.

It was the one who adapted.

And in the tech world, just like in gaming:

If you don’t dictate the meta, you’re just playing it.

Do you think this is a smart move, or an embarrassment for Apple?

Write your opinion in the comments and let's get it started.

Frequently asked questions

Why did Apple decide to collaborate with Google when they are competitors?

Apple missed the onset of generative AI and its own solution was not ready in time, so it chose to outsource Gemini technology to keep up with the competition.

Will integrating third-party AI affect the privacy of Apple product users?

While Apple guarantees security and its own user experience, it is strategically becoming dependent on the cloud and Google's technologies, which shifts its previous strict on-device strategy.

How much will Apple pay for using Google Gemini?

It is estimated that the costs for this collaboration will range from hundreds of millions to billions of dollars annually, depending on how intensely users utilize the AI features.

Does this mean Siri will now be completely replaced by technology from Google?

Siri remains the same on the outside, but its "brain" and ability to answer complex queries will now be powered by Google models, similar to how external engine integration works in other software.

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